Ingredient #2 - The Internet

Question - where can you advertise and actually measure the results, dynamically target when and where the ads appear, instantly throttle efforts up and down, track the results as they develop in real-time, and integrate the work flow directly into the sales process ? Ans - the internet.

In the future of advertising, Joe Cappo, the advertising authority, disects the current state and provides a glimpse into the future of advertising.

Most notably, we see the largest companies - GM, Pepsi, Disney etc - moving hundreds of millions of dollars (additionally, every year) away from television and other traditional 'above-the-line' types of advertising to the newer more innovative 'below-the-line' methods. TV, print, and radio advertising, still representing the bulk of the global advertising spend is increasingly losing share to better-faster-cheaper, innovative, interactive digital advertising and promotions. [Have a look at my other blog for some fun examples of how this is being done.]

Campaigns are being designed and deployed with integration in mind. Marketing efforts are being designed to directly integrate, support, and tie into sales processes. No more silos. The left hand knows what the right hand is doing. The costs are lower, the results are better and the speed of delivery is instantaneous.

By properly leveraging today's contemporary information and communication technologies, the New Instant Companies are going from idea to $30million hit - overnight.

If you're an executive with sales, marketing, and/or business development responsibilities, the ultimate question is 'what are you going to do to stay competitive in the area of sales and marketing' ? Do you have a team of experts that you can call on to help you explore the possibilities, and innovate, design, deploy and maintain contemporary strategies ? What would it mean to your business if you were to adopt strategies geared to the post television age ? ... or if you were to adopt them more aggressively ?

This is the world of Chapman & Associates. If you would like some help, drop us a line. We're here to help. FREE 30 Minute CONSULT.