C&A is unique. We're not employees. We are an extended, connected, high performance team of individuals testing and proving ourselves on a project by project basis. We're not on salary. We're business people. We're not tied to any particular client or industry or location. We all into the new category of independent, internet entrepreneurs - for hire. Highly skilled. Highly qualified. Confident. Capable. Proven. Our associates are at the top of their game.
We are dynamic, fluid, international team of sales and marketing professionals that come together to collaborate on projects, for today's highly focused, 21st century style, executive management teams. Executive teams that are comfortable with the way business is done in the global, internet age.
Teams that understand that in certain areas of business, for certain initiatives, to capture the best results in today's globally competitive world means tapping into global, professional networks and teaming with experts in contemporary business models and strategies.
With this in mind, C&A teams come together when, where, and as needed - virtually - to help our clients deliver measureable improvement on high priority, key performance indicators (cost/lead, leads/campaign, conversions/campaign, revenue/campaign) during a discrete time period.
All members are highly skilled in terms of leveraging today's contemporary information and communication technologies. We're experienced and professionally trained in our respective fields. Our tools consist of our creative minds, our laptop, a high speed internet connection, our respective network of high performance independent consultants and the online tools that we tap into to make our customers more money.
Specifically, we all use instant messaging to stay in touch and collaborate. We use the latest in real time global information and communication technologies including instant voice and video communications like Skype, for example, and text messaging so that we're always 'on'.
Most importantly, our clients know that when they deal with C&A, there's good reason for it. Simply put, IF there's no business case, there's no project. Period. Our clients don't worry about investing in our services because if there's no ROI, there's no starting, we're not interested, and we'll tell you that. For us it's all about the numbers. YOUR numbers. We're looking for 100% customer satisfaction. We're looking for every customer to be reference able. In other words, when you're done with C&A, there's demonstrable improvement ... by the numbers. You're making more money.
C&A functions by quickly and thoroughly diagnosing the client's critical business issue and/or opportunity, exploring the capabilities needed to either take corrective action or advantage of a particular opportunity, confirming the vision, confirming the business value proposition, and then simply gaining agreement on how our clients would like to 'evaluate' the solution before buying. A virtual team is then enlisted to deliver on the project plan.
So, unlike traditional firms, we aren't limited to employees that are 'on the bench'. We aren't limited to a particular industry or size of business.
The team is hand selected by C&A. A customized sales and marketing program is hand-crafted to reflect the uniqueness of each client's situation and takes into account the client's target geography, the target market's virtual universe, and the client's internal sales processes.
The focus is on metrics. Always on metrics. We have to be able to measure the success. Not only do our clients require it ... we can't survive without it. It's how we sell.
Client currently has baseline metrics of A before the engagement. We agree that with the new capabilies, together, we can attain B on the metric. Extending the math, that leaves additional financial gains of C. Investment of X; payback period of Y; ROI of Z. It's how we work.
For the uninitiated, Business Process Outsourcing (BPO) is the 'outsourcing' of business processes instead of companies doing the hiring, retaining and training staff and handling such matters internally.
Originally, such outsourcing was seen as a breakthrough-way of lowering costs for the areas of the business considered 'non-core'. An example of course is off-shore application development , offshore manufacturing, and offshore systems outsourcing.
More 'core' business processes - like sales, marketing, and finance, for example - have traditionally been considered too important and strategic to turn over to outside help - especially overseas or offshore. Customer lists, advertising tactics and strategic marketing plans were (and still are) considered by the more traditional businessman as the crown jewels and not to be shared with outside entities. That mentality is changing. The new reality is that there are so many new opportunities to take advantage of that not only do companies NOT have this innovation skill set in house, a lot of today's companies don't even know what they don't know. Specifically, they don't know how to really leverage customer lists, advertising tactics and fully integrated marketing plans woven right into the sales process.
Interestingly, today's world is increasingly dominated by the knowledge worker. Moreover, the divide between blue and white collar workers, at least in terms of internet awareness and usage levels, is becoming less noticeable.
As a result, more and more people of all backgrounds are increasingly turning to the web, email, instant messaging, cellphones and smartphones for the information in their day-to-day lives. Including what they want to buy. Including staying on top of what's fashionable or what makes business sense in today's world.
As digital television makes greater strides and our world becomes more and more digitally interactive, real time wireless, isntant response promotions and ondemand advertising will become the new norm for receiving and passing on timely, relevant information from the brands we trust and the companies we love.
The challenge, and the reason why more and more corporations are looking to outside assistance for their sales and marketing strategies is that finding, attracting and hiring experts in this area is tricky business - and expensive and the skills aren't readily available.
The demand for people with sales and marketing skills with an equal understanding of the inner workings of today's information and communication technologies is at an all time high - and growing.
Most importantly, the people who really know this stuff, are loving life. They have a passion for high performance sales and marketing and for 'putting up the numbers'. They've realized that they can make more money, have more freedom, and enjoy greater flexibility and ultimately be even more productive 'practicing what they preach' i.e. being independents, not salaried employees.
So, the real capable people, the ones that are 'on top' of the latest tactics that drive the best financial ROI, are independent, working on their own with extended virtual teams. Further, finding and separating the experts from the rest of the crowd in the unregulated world of the internet marketing and high performance sales is opens up a potential can of worms. That's why today's corporate leaders are looking outside for results.
So, who can you go to ? Who knows this business of high performance digital sales and marketing ? Who can you trust to either begin efforts or to further efforts and to make your brand relevant online and to make your sales and marketing processes work in a digital world, a post television age ?
Enter Chapman & Associates. If you are looking for a trusted advisor to help you explore and make sense of the sales & marketing best practices for a digital consumer, we can help. Drop us a line. FREE 30-minute consult to tell us about your business.
